Damn the Iowa Game, They’re Unveiling the Uniforms Monday

I don't care what you've seen already, I'm holding out for this uniform.

Update: Nike’s doing it again this year. Check out this post for information on the 2010 uniforms.

Yeah, the winner of Saturday’s game will go to the Rose Bowl but don’t you know, Nike is unveiling the throwback uniforms Monday. The uniforms for the Meeechigan game!!

Naturally, my excitement for the uniforms was at a peak this morning as I was contacted by Nike’s p.r. department with a press release about the new uniforms. Of course my excitement was for naught for try as I might, I could not get them to “leak” a photo of the new threads.

What I did get was a press release which to be honest, provides more technical detail then I ever needed to know about what goes on under the pads of a college football player. There’s been lots of discussion about the new uniforms but I thought I’d share the press release below to give you an insight into the marketing that goes on behind this type of thing.

And for those of you playing at home, there is a drinking game. I’ll let you modify the rules as you see fit.

NIKE UNVEILS THE NIKE PRO COMBAT UNIFORM, NIKE FOOTBALL’S LIGHTEST SYSTEM OF DRESS EVER

BEAVERTON, Ore. (November 12, 2009) – Throughout the month of November, 11 elite university football programs will take the field wearing the Nike Pro Combat uniform, a new system of dress and the lightest football uniform Nike has ever created.

Clemson University, the University of Florida, Florida State University, Louisiana State University, the University of Miami, Virginia Tech, the University of Missouri, The Ohio State University, the University of Oklahoma, The University of Texas and TCU are the schools debuting the Nike Pro Combat uniform.

Nike designed the Nike Pro Combat uniform to address the evolution of the game: Today’s players are stronger and faster and the collisions are more violent and explosive than ever before.

Nike also worked closely with coaches and administrators at each university and took great care to bring inspiration to the Nike Pro Combat uniforms that each team will wear. Nike designers gave a nod to teams’ past national championships, drew upon the heritage of the universities’ traditions, and combined these cues into the design aesthetic for each football program.

Superior Lightweight Innovation
The Nike Pro Combat uniform is 37 percent lighter than current designs (23.7 ounces vs. 37.4 ounces). Nike utilized a four-way stretch twill that does not hold sweat or water and as a result, the new uniforms are 46 percent lighter than the current designs when wet. Overall, the Nike Pro Combat uniform, when wet, is still lighter than the teams’ current designs when completely dry.

Designed from the inside out, the Nike Pro Combat uniform begins with the Nike Pro Combat padded base layer. Strategically placed padding zones in the Nike Pro Combat Deflex shorts cover the thighs, hips and tailbone. The padding zones are composed of dual-density foam cells that absorb, deflect and disperse the impact of on-field collisions. A foam grid intersects the cells to maximize impact absorption and increase flexibility. A hard plastic shield covers the thigh padding where impact frequently occurs.

The Nike Pro Combat Deflex shorts are made with Nike Dri-FIT technical fabric to provide superior moisture wicking, helping to keep players dry and cool.

With the padding incorporated into the base layer, players gain greater mobility over traditional padding and the outer uniform becomes a lightweight, breathable shell with a sleek, explosive look.

“Players need their uniforms to be as light as possible so they can play the game at top speed,” said Kris Aman, Global VP and General Manager for Nike Athletic Training, which includes football. “The Nike Pro Combat uniform is a modern system of dress that is dramatically lighter while providing durability and protection.”

Nike scrutinized every detail of the Nike Pro Combat uniform with the goal of shedding as much weight as possible, right down to D-ring on the belt. Nike opted for a titanium D-ring, which is extremely durable and 66 percent lighter than the standard steel belt enclosure.

Engineered high-tenacity yarn inspired by Nike Flywire is incorporated into the high-impact shoulder area. The belt loops have been padded to provide added protection to the hip area without the bulk of traditional hip pads.

The new uniforms also feature improved ventilation and breathability. Side ribbed piping on the uniform pant has been replaced with sublimated Nike Dri-FIT mesh, which not only shaves ounces off of the pant weight but also aids evaporation in key areas. Nike Dri-FIT mesh wraps behind the knees, a key cooling zone on the body. By adding innovative evaporation and cooling zones, the player’s body expends less energy regulating body temperature, leaving more energy for the game. The uniforms will only be available for purchase at start of the 2010 season.

Completing this true system of dress for football is the new Nike Zoom Vapor Fly cleat, which Nike customized for each team featuring their team colors, team logo and chrome-plated outsole. This incredibly lightweight cleat at just 10 ounces is available in 2010. It features Zoom Air cushioning in the heel and Flywire engineering in the medial and lateral quarter panels.

Players will also wear the new Nike Vapor Trail 2.0 gloves, which come together to form each team’s logo on the palm.